MISS MALAYSIA CHINESE (MMCW) was founded by the President of the Miss Chinese World, Tan Sri Datuk Danny Ooi. MMCW is organised to search and gather beautiful Chinese ladies from numerous states in Malaysia to spread the beauty and rich history of Chinese culture and traditions. This beauty pageant also aims to promote Malaysia’s Tourism and enhance friendship among the ladies.

马来西亚华⼈美后 (MISS MALAYSIA CHINESE WORLD) 是由世界华⼈美后的主席，丹斯里拿督黄罕荣先生所创办。目的是聚集来自我国年轻华裔女性，共同担负传承优良中华文化与传统之美。大赛不仅仅是佳丽们发展自我的平台，其特殊意义在于推广中华文明，传统文化及民族风俗，促进彼此友谊。